So, you’ve taken the plunge and have a business to launch. Meet …
that brand launch
For ambitious founders building premium beauty, wellness and health brands who want to move from idea to market with clarity, confidence and a brand people remember.
You’re building something significant.
Make sure the brand is built to match.
Create strong foundations. Without the right foundations, it's easy to end up with beautiful visuals that don't have a clear strategic purpose behind them.
2.
Be more than a beautiful logo. Your brand deserves a clear reason to exist, a distinctive point of view and an identity that brings it all to life.
3.
Launching a new brand comes with hundreds of decisions.
The challenge isn't a lack of ideas. It's turning all those ideas into one clear, cohesive brand.
We’ll help you:
1.
Attract the customers you want. Create a premium brand from the get-go with no blending into the category.
You’re not the problem.
Your brand simply needs a stronger foundation.
For over a decade I sat inside beauty, health and wellness brands watching the same problem play out on repeat.
Founders with brilliant products. Real expertise. Genuine points of difference. And brand strategy that never got past ‘nice logo’ and ‘pretty images’.
Not because those founders didn’t care, but because most of the industry treats branding like decoration. Mood boards with no substance underneath.
This means brands waste time chasing trends and competitors and getting completely lost in the noise.
So I built the studio I wish existed for every one of those clients: strategy first, creative second, no fluff in between.
That’s That Brand.
Introducing That Brand Launch
Your brand, built with purpose
from the beginning.
A strategic brand foundation for ambitious beauty, wellness and health founders ready to build a distinctive, launch-ready brand from the beginning. Because no one wants to ‘re-brand’ after 6 months!
The challenge isn’t that you don’t have a great idea or product. The challenge is turning your vision into a brand that clearly communicates why you’re worth choosing.
That Brand Launch gives you the strategic foundation and visual identity to define your position, articulate your difference and bring your brand to market with confidence.
Over six weeks, we’ll uncover what makes your brand meaningful, define what sets you apart, and create a complete brand identity that brings your strategy to life; from positioning and personality to visual expression and future brand decisions.
Using our proprietary That Brand Method, you’ll move from ideas and uncertainty to a brand foundation that is clear, distinctive and a visual brand ready to make its mark.
where you’ll be after 6 weeks
get visible
Look distinctive.
Feel premium.
Be recognisable.
Translate your strategy into a visual identity that gives your brand a clear, memorable presence in market.
get growing
Have a brand you’re proud of.
Know how to use it.
Be ready to take it to market.
Walk away with the strategy, identity and brand assets you need to launch with clarity and confidence.
Get Clear. Get Visible. Get Growing.
Get Clear. Get Visible. Get Growing.
get clear
Know what you stand for.
Know who it’s for.
Know why you’re different.
Build a clear strategic foundation that gives your brand direction and makes every decision more intentional.
what to expect
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Discover
We immerse ourselves in your:
Brand vision
Business goals
Audience
Category
Market opportunity
We uncover the foundations your brand needs to succeed.
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Define
Through the That Brand Blueprint Workshop, we collaboratively establish your strategic foundations.
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Destil
Your brand strategy comes together through:
Brand Core
Brand DNA
Brand Codes
Creating a clear strategic direction for your brand.
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Create
The strategy becomes visual.
We translate your foundations into a considered creative direction and visual identity system.
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Refine
Your identity is developed collaboratively.
You'll review, provide feedback and refine the direction before finalisation.
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Reveal
Your completed brand comes together.
You receive your comprehensive Brand Guide and final brand assets, ready to take your brand into market.
A collaborative process over 6 weeks that transforms your vision into a killer launch-ready brand.
Creative thinker by instinct, brand strategist by experience.
With 16+ years in creative leadership across beauty, wellness and lifestyle, she's worked with startups, global brands and highly regulated industries, navigating rapid growth phases, complex repositioning moments and everything in between. She's led creative teams, facilitated brand DNA workshops, shaped identity systems and directed campaigns built not just to attract attention, but to earn it.
She founded That Brand because the brands she believes in most aren't built from trends or templates. They're built from clarity; a clear understanding of who they are, who they are for, and what makes them different.
Today she partners with founders and marketing leaders at pivotal moments; when something feels misaligned, diluted or simply too safe. She brings clarity where there's noise, direction where there's hesitation, and creative conviction where there's opportunity.
If your brand is entering a new chapter, eg. refining your positioning, evolving your identity or building a campaign designed to truly stand out, that's usually where the most interesting conversations begin.
Hi, I’m Carrie-Ann
Success stories
Who is LAUnCH for?
This isn’t for you if you:
✗ Are still at the “just an idea” stage.
✗ Just need a logo or a few design assets.
✗ Are looking for the cheapest way to get a brand designed.
✗ Want design without the strategic thinking behind it.
✗ Aren't ready to invest in building the brand properly.
Ambitious founders building a new beauty, wellness or health brand — and ready to launch it properly.
This is perfect if you:
✓ Have a strong product and are serious about bringing it to market.
✓ Have already invested in developing your business.
✓ Want to build a premium, distinctive brand from the ground up.
✓ Want strategy and visual identity to work together from day one.
✓ Want an experienced strategic and creative partner to lead the process.
✓ Are ready to make decisions and be involved at key stages.
Frequently Asked Questions
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That Brand Launch brings strategy and visual identity together in one connected six-week process. Creating a distinctive visual identity designed to give your brand a clear and memorable presence from day one.
Strategy first. Creative second. Everything working together.
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It's for ambitious founders building a new beauty, wellness or health brand, and ready to launch it properly.
You have a product and a business idea, you may even have the beginnings of a visual brand, we’ll help assess where you are currently and determine what needs to evolve.
The goal is to create a cohesive brand foundation that supports your launch.
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This is your baby and absolutely a collaborative process. No disappearing and delivering a 100 page pdf you don’t get after 6 weeks.
You'll be involved at the key decision points, while I lead the strategic and creative direction throughout.
Your knowledge, vision and ambition are essential to creating a brand that genuinely reflects what you're building.
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The process runs over 6 weeks, from discovery through to your completed Brand Guide and final brand assets.
Week 1: Discover
We uncover the foundations your brand needs to succeed.
Week 2: Define
Through the That Brand Blueprint Workshop, we collaboratively establish your strategic foundations.
Week 3: Distil
Creating a clear strategic direction for your brand.Week 4: Create
The strategy becomes visual.
We translate your foundations into a considered creative direction and visual identity system.Week 5: Refine
Your identity is developed collaboratively.Week 6: Launch
Your completed brand comes together with comprehensive Brand Guides and final brand assets. -
Get Clear:
Build a clear strategic foundation that gives your brand direction and makes every decision more intentional.
Get Visible:
Translate your strategy into a visual identity that gives your brand a clear, memorable presence in market.Get Launched:
Walk away with the strategy, identity and brand assets you need to launch with clarity and confidence.I’ll leave you with a clear brand guideline to help steer your marketing and business decisions, and a killer visual brand to get you noticed.
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You can, but if you are just after a logo, this isn’t for you.
A logo alone doesn't create a brand and will not create. a successful brand long-term.That Brand Launch combines strategy and identity so your visual brand has meaning behind it and a clear role to play in your business.
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YAY! Love this for you!
To get started, book a call with Carrie-Ann so we can discuss timeframes and availability.
That Brand LAUNCH
Build your brand. Bring it to life. Be launch-ready in 6 weeks.
Delivery:
6 weeks
Capacity:
Limited to 2 projects per quarter
Pay in 4
4 × $3,950 AUD + GST
Investment in full
$14,490 AUD + GST
Your brand deserves to launch with clarity.
You've already built the vision. Now it's time to turn it into a brand people can see, understand and connect with.
Build the brand. Bring it to life. Launch with confidence.