Creative thinker by instinct,
brand strategist by experience.

Carrie-Ann has always been drawn to what sits beneath the surface of a brand — the difference between a deep emotional connection which drives customer loyalty, and just another logo in the market.

With 16+ years in creative leadership across beauty, wellness and lifestyle, she's worked with startups, global brands and highly regulated industries, navigating rapid growth phases, complex repositioning moments and everything in between. She's led creative teams, facilitated brand DNA workshops, shaped identity systems and directed campaigns built not just to attract attention, but to earn it.

She founded THAT BRAND because the brands she believes in most aren't built from trends or templates. They're built from clarity.

Today she partners with founders and marketing leaders at pivotal moments; when something feels misaligned, diluted or simply too safe. She brings clarity where there's noise, direction where there's hesitation, and creative conviction where there's opportunity.

If your brand is entering a new chapter — refining your positioning, evolving your identity or building a campaign designed to truly stand out — that's usually where the most interesting conversations begin.