that brand growth

A four-week strategic brand transformation for businesses ready to become more distinctive, relevant and growth-ready.

Build a brand people recognise, trust and choose.

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You’re good at what you do.

So why aren’t you being noticed?

Struggling to explain what makes you different, so you just copy competitors and chase trends.

2.

Feeling stuck and not knowing what to fix, so you throw money at marketing that just doesn’t resonate.

3.

Here’s the truth. People often rush to creating an aesthetically beautiful brand with no foundations.
This leaves you:

1.

Attracting the wrong customers and feeling unable to charge the premium prices you want.

A woman with dark hair and brown eyes, wearing a white shirt with black text, a gold necklace with a clover-shaped pendant, sitting outdoors near a brick wall, with a plant and window in the background.

A hand holding a dropper above a small bottle labeled 'Purely Byran' on a plain, light-colored background.

You’re not the problem.
Your brand simply needs a stronger foundation.

For over a decade I sat inside beauty, health and wellness brands watching the same problem play out on repeat.

Founders with brilliant products. Real expertise. Genuine points of difference. And brand strategy that never got past ‘nice logo’ and ‘pretty images’.

Not because those founders didn’t care, but because most of the industry treats branding like decoration. Mood boards with no substance underneath.

This means brands waste time chasing trends and competitors and getting completely lost in the noise.

So I built the studio I wish existed for every one of those clients: strategy first, creative second, no fluff in between.

That’s That Brand.

Introducing That Brand Growth

Your next stage of growth

starts with clarity.

A strategic brand transformation for established beauty, wellness and health brands ready to become clearer, more distinctive and growth-ready.

Because the challenge isn’t that you don’t have a great business.
The challenge is that your brand isn’t clearly communicating why you’re worth choosing.

That Brand Growth gives you the strategic foundation to understand your position, articulate your difference and make confident brand decisions as you grow.

Over four weeks, we’ll uncover what makes your brand meaningful, define what sets you apart, and create a practical strategy that guides how your brand shows up; from messaging to marketing to future decisions.

Using our proprietary That Brand Method™, you’ll move from uncertainty and inconsistency to a brand foundation that is clear, distinctive and commercially aligned.

Book a call

where you’ll be after 4 weeks

get visible

Price properly.
Show up consistently.
Stop second-guessing.

Being consistent with messaging
and visuals allows you to create recognition with your audience and allows your brand to stick in their brain longer than others.

get growing

More aligned clients.
Stronger reputation.
More word-of-mouth traction.

People don’t buy products, they buy stories, feelings, and identities. Understanding your audience
and how they connect will ensure customer loyalty.

Get Clear. Get Visible. Get Growing.

get clear

Know what you do.
Know who it’s for.
Know how to talk about it.

Getting super clear on who you are, what you offer and who you are selling to. This is the key ingredient to becoming a memorable brand.

what to expect

Brand Immersion
A deep dive into the existing brand, customer, business and market before the collaborative work begins.
Blueprint Workshop
A collaborative strategic workshop designed to uncover what makes the brand meaningful, distinctive and relevant. Including:
- Brand Core
- Brand DNA
- Brand Codes
Clarity Check
The strategic direction is reviewed and aligned before the final guide is developed.
Brand Reveal
A presentation of the completed strategy, with guidance on how to use it.

Inside the 4 week brand strategy reset

Creative thinker by instinct, brand strategist by experience.

With 16+ years in creative leadership across beauty, wellness and lifestyle, she's worked with startups, global brands and highly regulated industries, navigating rapid growth phases, complex repositioning moments and everything in between. She's led creative teams, facilitated brand DNA workshops, shaped identity systems and directed campaigns built not just to attract attention, but to earn it.

She founded THAT BRAND because the brands she believes in most aren't built from trends or templates. They're built from clarity.

Today she partners with founders and marketing leaders at pivotal moments; when something feels misaligned, diluted or simply too safe. She brings clarity where there's noise, direction where there's hesitation, and creative conviction where there's opportunity.

If your brand is entering a new chapter — refining your positioning, evolving your identity or building a campaign designed to truly stand out — that's usually where the most interesting conversations begin.

A collage of people outdoors, including a woman in a pink shirt lying on the grass, a woman in a red sweatshirt and plaid skirt sitting on the grass, and a woman in a yellow shirt, all with various postures and expressions, surrounded by greenery and flowers.

Hi, I’m Carrie-Ann

A computer monitor displaying a close-up image of a person's face with a focus on the eye, with a smaller monitor showing a gallery of similar images on the left. The scene appears to be a workspace or studio for photo editing or digital art.

A woman sitting at a table in a photography studio, with various small bottles and boxes in front of her. She is looking over her shoulder, with studio lighting equipment overhead and an orange backdrop behind her.

A woman with a tattooed arm is holding a dropper above a bottle of skincare product labeled Purely Byron, against a plain light beige background.

A woman is applying makeup or skincare to her face in front of a mirror while another woman assists her in a studio or dressing room.

Three women engaged in conversation in an indoor setting, with one woman smiling and holding a camera.

“Clear communication and rigorous analysis distinguished the team from prior vendors we engaged.”

-- Procurement Lead
“We observed immediate efficiency improvements after the implementation plan was executed precisely as outlined.”

-- Valued Client
“Deliverables arrived ahead of schedule, enabling us to accelerate our own client commitments without risk.”

-- Facility Director